Excitement is mounting in Boredstares, I'm told, where Victorian bathing costumes are about to make way for the thrills and spills of hemp smocks and bladders on sticks.
Yes, the Dickensians are eagerly anticipating their annual Folk Week (or Drunk Week as it's become known locally), which kicks off today. Around 150,000 men and women with beards are expected to descend on the UK's second best seaside town, turning the camp site at Upton School into a mini version of Glastonbury, with the waft of illicit drugs such as Old Nutty Shag and Nadger's Dorchester Wobbly permeating the air.
Meanwhile, here in the Millionaires' Playground, we're anticipating something much more salubrious. Ramsgate Week, organised by our very own Shirley Temple Yacht Club, will see the cream of the yachting fraternity hoity-toiting on land and sea for six days as of tomorrow. According to the lovely Commodore Davena Green, 'Ramsgate Week now provides a real alternative to Cowes', which presumably has had to be cordoned off several times in the last few years due to foote and mouthe.
With one or two financial transactions still being in the, er, pipeline I shan't be participating in the sailing. But you will be able to spot me in my Captain's cap, brass buttoned blazer and deck shoes with the salty seamen on the front. I might even get my Rolex Oyster (Whitstable Edition) back from Hiltons for the occasion. And I'll definitely be rooting out my CockSox swimmers for the Hunks in Trunks competition!
Eastcliff Richard makes no apology for running this exact same article last year. After all, nothing's changed, has it?